Sandra Almeida: Redefining Leadership in Portugal’s Tech Scene

What Makes Sandra Almeida Stand Out as a Leader?

Sandra’s leadership is built on three simple but powerful principles: trust, integrity, and communication. Whether she’s working with clients or managing her team, Sandra’s

approach is all about making sure everyone feels valued and heard. 

“I’m constantly inspired by my team,” Sandra says. “It’s not about my success, it’s about what we achieve together. We are a ‘we’, never a ‘me’.”

Sandra describes how the company’s first award came as a surprise. “When we won, I had to check with my accountant to make sure it was real,” she laughs. “But the second

time felt even more special—it showed that we really could do this again.” For Sandra,success is not about individual accolades, it’s about empowering her team to succeed

together.

How Does Sandra Foster a Winning Team Culture?

Sandra reflects that Tiberone’s work culture has been the key to her own growth as a leader. Coming from a project management background, Sandra was always hungry to

do more, but it was at Tiberone that she finally found the freedom to make bold moves.

“I’ve been lucky to work in an environment that really encourages creativity and ambition,” she explains. “Phil, our founder, believed in me from the start. 

When someone invests in you, it changes the way you work—you give it everything, because you want the business to succeed as much as they do.”

Sandra goes on to say that Tiberone’s collaborative environment encourages mutual respect, where team members are empowered to be themselves. This trust in each

other’s abilities is key to the company’s success, both in delivering results for clients andin maintaining a positive work-life balance.

What Challenges Has Sandra Faced as a Woman in Tech?

Sandra is not shy about acknowledging the challenges she’s faced as a woman in a traditionally male-dominated industry. She reflects on how women in tech are sometimes perceived as being overly emotional, a stereotype she has had to navigate.

“I’ve had to develop thick skin,” Sandra admits. “But I also know how to channel my emotions into constructive energy. I’ve had to prove myself, but that only makes me more determined.”

Sandra's ability to remain unfazed by gender biases and succeed in a competitive environment speaks volumes. "I’ve always known how to juggle multiple projects and responsibilities, and I’ve learned to focus on what matters most.” The unnecessary noisearound Sandra does not drown out her priorities.

What Is the Key to Sandra's Long-Term Success?

This interconnectedness, Sandra notes, isn’t just internal. She is actively involved with maintaining customer relationships, often personalising the approach for each client. Sandra’s mantra is simple: always put the customer first, and deliver tailored, quality solutions.

For Sandra, the formula for long-term success is simple: keep learning, stay flexible, solve problems effectively, understand business needs, and build strong relationships.

What Are Sandra’s Plans for Future Growth?

Looking ahead, Sandra has ambitious plans for Tiberone Portugal. With a growing client base and increasing demand for services. Sandra's goal is to keep growing the company

while maintaining the strong relationships that have fuelled Tiberone’s success so far. She wants to continue delivering top-tier service, expanding the company’s reach, and ensuring that each client receives the best possible solution.

“We’re always looking to evolve,” she says. “I also want to nurture and strengthen the partnership we’ve built with BMC,” Sandra adds, emphasizing Tiberone’s role as a reseller. “This means continuously aligning with their goals, maintaining open lines of

communication, and ensuring that our services consistently add value to their solutions. It’s about building a collaborative relationship that drives mutual success.”

What Resources Have Shaped Sandra’s Leadership?

Sandra has been mentored throughout her career and consistently prioritises further learning and self-improvement, encouraging others to do the same. She believes that continuous learning opens the door to new perspectives and insights. An avid reader, Sandra credits several books with shaping her leadership style. Her favourites include

but are not limited to, The One Minute Manager and Think and Grow Rich, both of which have had a lasting impact on her approach to both business and personal growth.

She encourages others to continue learning, saying, “A leader never stops improving. I’m always seeking new perspectives, whether it’s through books, podcasts, or conversations with my team.” If you're ever curious about leadership or business

development, Sandra welcomes a good discussion on books, offering an open invitation to fellow readers.

Sandra’s leadership is a testament to the power of teamwork, trust, and continuous self-improvement. As she leads Tiberone into an exciting future, her story is one of inspiration—reminding us that with the right team, vision, and values, success is always within reach.